Business models collide! As retailers turn to private labels and manufacturers go direct-to-consumer, both industries are repositioning their supply chains to serve an increasingly influential customer base. An industry veteran who founded two e-commerce companies and helped Amazon build its billion-dollar Kindle brand, Jon Reily knows a thing or two about creating compelling consumer experiences. Live from the NRF 2018 podcast studio at Retail's Big Show in New York, Jon joins Matt Gunn and Guy Courtin to talk about brand convergence, the latest digital technology, and how he's working to help clients evolve as a vice president of commerce at SapientRazorfish.